How to Add a Button to Your Website (No Coding Skills)

Have you ever visited a competitor’s website and noticed a neat little button — ‘Book Now’, ‘Get a Quote’, ‘Claim Your Offer’ — and thought, I want one of those? If you’ve been wondering how to add a button to my website, you’re in the right place. This guide is written in plain English, with no jargon and no assumption that you have any technical knowledge whatsoever.

Whether you run a beauty salon, an independent gift shop, or a small accountancy practice, a well-placed clickable button on a webpage can be one of the simplest ways to turn visitors into actual enquiries or appointments. Let’s walk through exactly how to do it.

Why a Button Matters for Your Business

Imagine you run a nail salon in Leeds. A potential client lands on your homepage, has a look around, and thinks, yes, I’d like to book an appointment. But there’s no obvious way to do it. No button. No clear next step. So she closes the tab and books with someone else instead.

That scenario plays out hundreds of times a day across small business websites across the UK. A website button for small business isn’t just a design feature — it’s a signpost. It tells your visitor exactly what to do next, and it removes the effort of figuring it out themselves. According to research covered by The Guardian, clear calls to action significantly improve how users interact with a page.

A button can direct people to your booking form, your contact page, a special offer page, or even an external site like your Calendly or Treatwell profile. The possibilities are broader than you might think. And the good news? Adding one is far more straightforward than most people assume — even if you’ve never touched a line of code in your life.

If you’re also thinking about the broader look and feel of your site, our guide on website design tips for small business owners is a great companion read.

How to Add a Button to My Website: Step-by-Step

The exact method will depend on how your website is built. Most small business owners in the UK use a platform like WordPress, Squarespace, Wix, or Shopify. We’ll cover the most common approaches below. But first, here’s the core process broken down into clear steps — whichever platform you use, these principles apply.

1. Decide what the button should do. Before you add anything, be clear on its purpose. Should it link a button to another page on your own site (like a contact form), or point to an external booking system? Knowing this first saves you from going round in circles later.

2. Choose your button text carefully. ‘Click Here’ is vague and easy to ignore. Something like ‘Book Your Appointment’, ‘Request a Free Quote’, or ‘See This Month’s Offers’ tells the visitor exactly what they’ll get. Good button text is specific and action-led.

3. Find the right place on your page to add it. The most effective spots are near the top of the page (so visitors see it without scrolling), after a short description of your service, or at the end of a paragraph that explains an offer. Think about where your eye naturally goes when you read your own page.

4. Use your platform’s built-in button tool. If you’re on Wix, Squarespace, or a modern WordPress theme with a visual editor (called a ‘page builder’ — a drag-and-drop tool that lets you design pages without writing code), there will be a button element you can simply drag onto the page. Look for a panel labelled ‘Elements’, ‘Blocks’, or ‘Widgets’. Drag the button onto your page, type your chosen text, and paste in the link you want it to go to.

5. Add a call to action button HTML snippet if you prefer more control. HTML (HyperText Markup Language) is the basic language that web pages are written in — don’t be put off by that. If your platform lets you paste a small block of code, you can use this simple snippet: <a href="YOUR-LINK-HERE" style="background-color:#0057b8; color:#ffffff; padding:12px 24px; border-radius:4px; text-decoration:none; font-weight:bold;">Book Now</a>. Replace YOUR-LINK-HERE with your actual web address, and replace Book Now with your chosen button text. That’s it.

6. Preview and test on mobile as well as desktop. Over half of all web browsing in the UK now happens on a phone, according to data reported by Statista. Before you publish, use your platform’s preview mode to check the button looks good and is easy to tap on a small screen. If it looks squashed or the text is too small, increase the padding (the space around the text inside the button).

Platform-Specific Tips

Not all website platforms work the same way. Here’s a quick breakdown for the most popular ones used by UK small business owners.

WordPress

If your site uses the Gutenberg editor (the standard WordPress editor introduced in 2018 — it’s the one that looks like a set of stacking blocks), simply click the ‘+’ icon to add a new block and search for ‘Button’. Fill in your text and paste your link. If your site uses a page builder like Elementor or Divi, drag a Button widget onto the page from the left-hand panel. WordPress is the most widely used platform globally, as noted on its Wikipedia page, which is why there’s such a wealth of tutorials and support available.

Wix and Squarespace

Both platforms are designed specifically for non-technical users, and both have a dedicated Button element in their editors. On Wix, click ‘Add Elements’ on the left, scroll to ‘Buttons’, and drag your chosen style onto the page. On Squarespace, add a Button block from the content menu. In both cases, you’ll be prompted to enter your link and button label in a simple form — no code required at all.

Shopify

If you run an online retail shop on Shopify, buttons are usually built into your theme (the design template your shop uses). You can customise them through the Theme Editor. For a standalone clickable button on a webpage within a blog post or custom page, use the HTML editor and paste in the simple code snippet shown in Step 5 above.

Making Your Button Actually Work for You

Adding the button is the first step. Making it effective is the next. Here are a few practical pointers that can make a real difference without any extra technical effort.

Colour contrast matters. Your button should stand out clearly from the background behind it. A pale grey button on a white background is easy to overlook. A solid navy or deep green button on a white or cream background is much harder to miss. GOV.UK’s accessibility guidance recommends sufficient colour contrast so that people with visual impairments can also use your site comfortably — and it’s good practice for everyone.

Don’t overdo it. Having five different buttons on the same page pulling visitors in different directions can be just as unhelpful as having none. Pick one main action you want visitors to take on each page, and make that the button. Secondary options can be plain text links.

Keep the destination relevant. If your button says ‘Book a Consultation’, it should go directly to your booking page — not your homepage or a general contact page. Every extra click a visitor has to make is a chance for them to give up and leave. You can learn more about how to link a button to another page correctly in our post on improving your website navigation.

What If You’re Not Sure How Your Website Was Built?

This is more common than you’d think. Many small business owners had a website built for them a few years ago and aren’t entirely sure what platform it runs on. The easiest way to check is to look at the web address of your login page — it often contains a clue (for example, WordPress sites typically have /wp-admin at the end of the login URL). Alternatively, a free tool like Wappalyzer (available as a browser extension) can identify which platform and technology your site uses in seconds.

Once you know your platform, the steps above will guide you. And if you genuinely hit a wall — the editor won’t cooperate, or your theme doesn’t seem to support buttons — it’s usually a very quick fix for a developer. At VeCar Digital Programming, we handle small jobs like this all the time and can often sort it in under an hour.

Next Steps: What You Can Do Today

Here’s your one concrete action for today: log into your website, navigate to your homepage or most-visited page, and identify the single most important thing you want a visitor to do. Write down the button text that would tell them to do exactly that. Then follow the steps in this guide to add your make a button on my site goal into reality — whether that’s using your platform’s built-in tool or the simple HTML snippet above.

If you’d prefer a hand getting it right first time, the team at VeCar Digital Programming is here to help. We work with UK small business owners every day, translating technical tasks into plain-English solutions that actually suit the way you run your business. Whether you need to know how to add a button to my website or want a full review of your site’s layout, get in touch and we’ll point you in the right direction — no jargon, no fuss.